8 Jun 2009, 10:24pm
rumblings
by valerie

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All because of a duplicated receipt

I’ve always been a big fan of Muji. I really do love their stuff. I have a row of their acrylic storage boxes and plastic boxes to put my jewellery, makeup, and other barang. So, it only seemed right that I got my hands on a Muji card to clock in points.

But all because of this plastic card, a loyal fan is about to turn into a not so happy fanatic.

Not too long ago, Muji changed their membership card policy. So, there goes all my nicely accumulated receipts (because now you need to accumulate $100 in a month and not $300 in a year). But, being an understanding Singaporean, policies need to be followed. And anyway, they did state it bold and clear on the posters.

So, being a loyal fan, I have been trying my best to accumulate a $100 within a month. And sure enough, with all the pretty transparent eye candies that Muji has to offer, I did.

But little did I know, because of a line that says “duplicate copy” on one of my receipts, the company may not give me the plastic card. Sure, I totally understand that they have their reservations that I may mis-use the original receipt. But dear Muji, you were the one who issued me my original receipts in half, because you ran out of paper.

Honestly, what is so wrong in issuing that plastic card to someone who has a duplicated copy receipt (which by no means is something I asked), who can’t even mis-use the original receipt, because your sales assistant crumpled them both and threw it away (and didn’t tell me I need the originals to apply for the card). And since it is not exactly a discount card but an accumulating bonus card - which means I need to spend before you award me - what is wrong with just giving me that plastic card?

Is it better to make a consumer happy by giving her the card and making her spend, or to make a loyal-consumer-turned-boycott upset because you rejected her application?

Goodness, I hope the managers approving my application did ace their marketing 101 course.

The lesson of the day? Make sure the shop you are shopping at issues you an original receipt. Who cares if you kick up a big fuss there and then.

 
 
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