Swak May 09

Even though I can’t read Japanese, I’m hooked on buying Japanese magazines. Seriously.

In order to attract readers to purchase their magazine, the publishers package their already glossy and pretty magazine with kawaii (cute) gifts.

Just last month, Swak gave its readers a Jill Stuart make up pouch - small, cute, handy, travel friendly, and awfully useful.

For this month’s issue of Swak, readers would get a cute Barbie’s 50th anniversary pouch. The little blue bag is made from satin. It fits basic make up necessities, or small toiletries.

With all these cute little freebies to fill up the bag, no wonder Japanese women always have no qualms about showing off the contents of their bags.